Love Letters from the CEO: Tending to the Masses

The last six weeks have upheaved our day-to-day, turned our world on its side, and created heartache and hardship at almost every turn. We are all grieving the loss of something or someone. If the health crisis has not impacted you, the economic ramifications surely will – in some way. For some, it is business as usual, but for most, there is nothing usual about how we go about our lives right now.

I find, as always, the very bad often comes with some very good. I will choose to focus on that right now.

In April alone, we received almost 700 calls from people seeking assistance, most of them due to the negative impacts of COVID-19. In just one week, we helped ensure that more than 25 children and their families remained in their homes and had access to basic needs. Every day our Case Managers are working with clients to provide critical emergency assistance.

In response to the growing economic impact on families in Cobb County, the Center for Family Resources established the 60 in 60 Campaign, an Emergency Assistance fund to raise $60,000 in 60 days to help those impacted by COVID-19 remain stably housed with access to basic needs. Thanks to the never-ending generosity of this community, we have raised over $36,000. With more than a month to go, we are confident we can hit our goal by May 31st.  In addition to generous grants received from Cobb Community Foundation, the Cobb COVID-19 Response Fund, Cobb EMC Foundation, we also received emergency funds from United Way of Greater Atlanta through the Greater Atlanta COVID-19 Recovery and Response Fund. We currently have over $175,000 to assist families impacted by COVID-19 with rent, mortgage, utilities, and hotel vouchers.

The CFR has been around a long time. Long enough to see some of the highest highs and the lowest lows in Cobb County. This is no exception. Our mission has long been tied to keeping families stable, preventing homelessness, and encouraging them to find their path to self-sufficiency. During this crisis, we have doubled down on ensuring that our families stay housed and stable. With so many of them out of work, furloughed, on reduced hours, and without childcare, the need is great. We will continue to see the financial implications for our families well after the shelter in place is lifted.

I am so proud of the work our team does – every single day. We will remain a steady hand for those on shaky ground. We will tend to our neighbors and our friends, now and for many years to come.





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